Bioavailability Bioavailability is the degree and rate at which CBD and other cannabinoids are absorbed into the bloodstream. When the body is able to absorb more, the therapeutic effect of CBD is quicker, more potent, and less is needed. Micronization Because our bodies are mostly made up of water, micronization has been used by the pharmaceutical industry for decades to decrease the size of an oil-soluble material’s particles resulting in increased bioavailability. The size of cells in a human body range anywhere from about 4 microns all the way up to 100 microns. For example, a red blood cell has a standard size of about 5 to 8 microns. Skin cells average around 25 to 40 microns, while a nerve cell can be 100 microns. Fruit of the Earth Natural Health’s micronized products range from about 1 micron to about 20 microns and easily absorb in the body. *We never utilize surfactants in our formulations as they are often created chemically and are potentially harmful on the micronized level. With CBD, micronization takes clumps of CBD molecules and makes them much smaller while evenly dispersing them in the carrier oil. Micronized CBD taken orally or topically is small enough to easily pass through the cell walls and becomes far more effective. With our formulations, you will be confident in knowing that all ingredients are organic, surfactant-free and sized small enough for the highest bioavailability to assist you in your pursuit of wellness.